Privacy Collection Notice

Who is collecting the information? 

Australian Red Cross Society (‘Red Cross’) 

Privacy concerns can be sent to: 

Head of Legal 

Australian Red Cross 

23-47 Villiers Street 


03 9345 1800  or by email 

Facts and circumstances of collection 

We have collected this information from you as you are participating in our Big Cake Bake fundraising event. 

The information that you provide includes your personal information. Your personal information is protected by law, including the Privacy Act 1988 and Australian Privacy Principles.  

Is the collection being made because a law or Court order applies? 

No law or Court order applies to the collection of this information. 

Why does Red Cross need to collect this information? 

We need to collect this information so that we can do one, or more, of the following: 

  • process your donation 
  • process your membership 
  • to verify your identity 
  • enable you to participate in our activities or provide you with information about our activities 
  • provide you with a tax receipt at tax time 
  • enable you to participate in or invite you to participate in our fundraising campaigns including disaster appeals, raffles and other events  
  • to gain an understanding of your communication needs, to perform research and analysis to improve the way in which we engage with you as a supporter. 

We also use your information for direct marketing. We use your information to promote our humanitarian activities and other services that we think will interest you. This marketing may be by email, phone, SMS, post or online.  

You are entitled to opt out of direct marketing at any time by emailing? calling?1800 RED CROSS (733 276)

The primary purpose for which the information is being collected 

The primary purpose of collecting this information is to enable you to either: 

  • Register as a Host for the Big Cake Bake fundraising campaign; 
  • Be a Supporter of the Big Cake Bake fundraising campaign; or  
  • To otherwise participate in, and contribute to raising funds for, the Big Cake Bake fundraising campaign.   

The secondary purposes (if any) for which Red Cross is collecting this information 

The secondary purpose of collecting this information is to profile our supporters so that we provide you with the high-quality service and information that you expect from us. 

What happens if Red Cross doesn’t collect this information? 

If Red Cross does not collect this information from you, you will be unable to participate in the Big Cake Bake fundraising campaign 


If Red Cross does not collect your real name, you will be unable to participate in the Big Cake Bake fundraising campaign 

The organisations we usually disclose this information to are 

We may disclose your information to third parties that provide services to us. These services include professional marketing and fundraising organisations who provide us with letter printing, call centre, email and data analysis services. These organisations may provide us with other similar services. We may also disclose your information to organisations that provide us with information technology and banking services.

Access and correction 

Information about accessing your information and requesting corrections is set out in Red Cross Privacy Policy at You can request a hard copy of our privacy policy by contacting the representative at the top of this form. 


Information about how to complain is also in the Red Cross Privacy Policy. You can also complain directly to the Privacy Commissioner at 

Will my information be stored offshore? 

Your information will be stored in Australia. Sometimes organisations that we may disclose your information to are located outside Australia. For example, we may disclose your information to service providers in New Zealand.